There’s been some factors outside of my control lately that have made me brainstorm ways to grow my business.
Unfortunately, it can be easy to fall into the trap of brainstorming new content and social media management ideas – but those won’t really solve the problem of, “How do I grow my business?”
So I stepped back and had to ask myself the right questions. And that’s what I talk about in this video.
I hope you find this useful in your own entrepreneurial endeavors.
If you have any questions, though, please leave a comment below! I will do my best to help.
You come across a LOT of junk mail and bull-crap whenever you run a KickStarter campaign, whether it’s your first time or your tenth.
As it turns out, The Legend of Jamie Roberts, Chapter 1 is my tenth campaign on KickStarter. And, true to form, I’ve been getting messages from total strangers saying that they “can help boost this campaign to millions of people” and that they know “the best outlets to promote this KickStarter to” so I should “reply to this email ASAP to jump on this unique opportunity.”
But there was ONE email that I got recently that stood out to me… for all the wrong reasons.
First, this is not the first time this guy emailed me. He had sent a previous email starting with, “I get it. You’ve seen thousands of messages from people saying they can help your campaign” (which I have). But the difference was this NEW guy emailing me called himself “a guru in crowdfunding.”
Pro tip: never call yourself a guru of anything. You sound pretentious and it’s step number 1 of making sure I delete your email.
But shortly after that one, he sent me a NEW email.
Here, I’ll show you a screencap of this thing. Don’t worry, I’ll censor out the guy’s email, name, and face. Just pay attention to the email text:
In case you can’t see it, the email says, “we’ve chosen The Legend of Jamie Roberts, Chapter 1 as our weekly “what could this campaign be doing better?” round table discussion.”
Already off to a bad start. I know what I can do better. This is my TENTH campaign. And I already made the fixes before this dude sent me this message.
And he adds, “We choose one very lucky campaign and go through it top-to-bottom to see what you can do better.”
This is the most slimy sentence I’ve come across.
And I’m saying this as someone who’s sat through brutal art class critiques and read thousands of pages of copy other people have written to promote their work.
I’m saying this as someone who studied marketing and promotional materials during college AND after. That sentence is slimy.
Why is this sentence slimy? Because it is preying on the email recipient’s insecurity about their campaign.
Whether you’re running your first campaign or your hundredth, there will always be a bit of insecurity that you feel when you launch. Will this thumbnail stand out? Did I make enough rewards? Did I overprice one of these tiers? Etc.
That sentence in that email is designed to snag onto that insecurity and make the email recipient feel like they NEED help.
Trust me: you do not need help from a guy like this.
I’ve had better luck getting help from ComixLaunch, and I found that program to be very hit and miss for me. Again, I’ve run ten successful KickStarter campaigns, and The Legend of Jamie Roberts, Chapter 1 is looking to be my eleventh successful one.
Never trust a dude who would use sentences like that, no matter how professional or “well-meaning” the rest of the email sounds.
I hope this helps you if you’re looking to start crowdfunding – or even if it helps you spot similar emails in the future. I hope this blog post has helped you spot what kind of language to watch out for and what to avoid.
HOLY BANANA PANTS, it’s finally here – The Legend of Jamie Roberts, Chapter 1 is now on KickStarter, looking for funding to get to print!
Patreon support has helped make the production of each individual page possible. But KickStarter will help cover the gap to get this first issue to print.
The book will include a never-before-published short comic about Captain O’Malley (just how DID she lose her arm?). Plus there will be behind-the-scenes sketches showing how pages for the comic are made.
Among the rewards available for backers, there’s commissions, WANTED poster-style mini-prints, and even a new 11 x 17 inch print!
So if you can back this KickStarter campaign, please do so BEFORE JUNE 20.
Broke? Share this campaign with your friends. Every share helps.
Want to back the campaign, but don’t see a reward you like? Hit me up via email at kelci(at)kelcidcrawford.com and I’ll work with you.
May and September are my busiest months of the year when it comes to conventions and shows.
So imagine my surprise when I discovered I have only one show in June, and one show in July.
If this were me of last year, I would be doing my best to get more conventions lined up. But this year, between working a side hustle at a local gas station, having freelance gigs, and making The Legend of Jamie Roberts, I’m actually not too keen on trying to book as many conventions as possible.
This year, I want to try to save my convention energy for September.
Of course, I have shows before and after September, but that month has my biggest show on my roster: Small Press Expo.
YES, I FINALLY got a table at SPX! It’s been a goal of mine to have a table there ever since I learned about it, and I can’t wait to go!
I’ve been warned by some fellow indie comics creators to bring as much stock as I can, because other vendors had sold out of books on their first day. To that end, I want to build up as much stock as I can in the lead up to the show.
Now, I won’t have a full table at SPX. So I won’t be bringing my usual six-foot or even eight-foot set-up. I’ll just be bringing my books, my zines, and one or two large prints. That’s it.
That said, I’ll be working on freelance gigs and making The Legend of Jamie Roberts in the time between shows. The funds raised through those endeavors will be saved back for SPX and its related costs.
So if you don’t see me online a whole lot, it’s because I’m working to get backlogs in all the right avenues in order to be prepared.
Before I go into complete work mode, though, there is ONE thing to do…
