Things I (Re)Learned in Promoting My KickStarter Campaign

By the way, The Legend of Jamie Roberts, Chapter 2’s KickStarter IS STILL GOING. You have until 11:59 pm EST on Feb 21 to back this project.

Not gonna lie – I’ve had 11 successful KickStarter campaigns. Once you’ve had so much success, you fall into a rhythm.

But I HAVE had one KickStarter campaign fail. I learned a lot from that failure, which makes it true that you learn more from your failures than your successes. Because when you’re successful, you develop a groove.

The thing about grooves, though, is that it’s easy to get comfortable inside of those grooves. It’s like when you walk in circles in the dirt – after a while, there’s an obvious path of where you’ve tread.

And if you want to grow, you have to take a step outside of that dirt circle.

I’ve re-learned a few things in promoting the KickStarter for The Legend of Jamie Roberts, Chapter 2 (which is STILL GOING until Feb 21 at 11:59 pm EST). Here’s what I’ve re-learned:

Make Use of Empty Space on Your Blog Sites

Ever since the demise of Project Wonderful, I’ve written off the power of ad spots on blog sites and webcomic sites. It’s easy to write it off, since it can be difficult to make money from posting ads in this era of ad-blockers.

Yet the original reason these became ads were to signal-boost SOMETHING. Someone wanted their product known, so they made a promotional image and paid someone to post it.

Well, I don’t (yet) have a network of peeps to reach out to and ask about posting an ad on their site and paying them for it.

But I DO have sites of my own. Sites for Johnson & Sir, Charlie & Clow, The Legend of Jamie Roberts, and THIS site. AND I have space on these sites that isn’t used yet.

So I made a button to promote the KickStarter, posted it on the sites, and VOILA – insta-ad. I’m still getting traffic on these sites, so the ad spots are seen by the peeps who go to these sites.

Reach Out to Folks Who Are Adjacent To What You Do

I have to thank Jamie (no relation to Jamie Roberts) for this one. I had almost written off this particular tactic.

The Legend of Jamie Roberts is about a genderqueer pirate. So Jamie (no relation) suggested I reach out to LGBTQ centers, and ask for their help promoting this KickStarter campaign. He sent me a list of LGBTQ centers in Ohio (which you can find here). This resource includes contact information for these sites.

I also had a flier for another LGBTQ center, from when I went to Flaming River Con. (One of the few positive things to come out of that show). So I reached out to this center, as well.

All told, I reached out to 5 or so of these centers, and only heard back from 1: the center whom I had a flier for. I think it helped that the contact spoke with me at the show, so they had a face to connect to the email.

So while perhaps blind contacting doesn’t work – what DOES help is keeping your rolodex of peeps you meet at comicons, festivals, and other shows. Reach out to those who are adjacent to what you do and ask if they can help signal-boost you.

Don’t Underestimate the Power of Fliers

I made a flier for my local comic shop to promote my KickStarter campaign. Then I sent it shortly after launch. I asked if they could print up copies and set them with their other fliers, and make a social media post, as well. And they agreed to help (I’m very fortunate that the folks at my local comic shop are cool dudes).

I DID notice that a few days after I did that, the number of backers and money raised went up a good 20-25%. Pretty dang good!

So don’t underestimate the power of fliers. Share them with comic shops. They’re usually more than happy to help indie comic creators succeed. If not? Find someone else who’d be happy to share your flier.

Those are what I’ve re-learned in promoting a KickStarter campaign into success. Next time I’ll make a post about how to run a successful campaign. I just realized I don’t have a post about that (yet).

Thank you for reading!

You. Are. Awesome.

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